About the Job:

We are looking for a passionate and knowledgeable Social Media Specialist to join our Content team. The ideal candidate will create and optimize social media content in German and English, driving engagement and conversions. A strong knowledge of sports, especially football, is essential, as our platforms focus on sports betting. You will play a pivotal role in developing strategies, enhancing our social media presence, and analyzing campaign performance while collaborating with cross-functional teams.

What You Will Be Doing:

• Social Media Management: Take full ownership of our social media portals, enhancing their performance and competitiveness with a sports-centric approach.
• Campaign Development: Develop and execute end-to-end social media campaigns, from conceptualization to delivery and analysis, making data-driven decisions for optimization.
• Content Creation: Create engaging and compelling sports-focused content that aligns with our brand voice, utilizing persuasive copy, appealing visuals, and strong calls to action.
• Real-Time Sports Engagement: Stay up to date with the latest football and sports events, leveraging key moments to boost engagement and relevance.
• Performance Analysis: Monitor key performance indicators (KPIs) to assess campaign effectiveness, implement A/B testing, and identify opportunities for optimization.
• Creativity and Innovation: Show creativity in developing standout campaigns and bring fresh ideas to lead innovative projects that resonate with our sports-focused audience.

What would make you a great fit?

Some of our benefits:

• Full remote working offered through contractor agreement.
• Company events in Malta organised and paid for by WIS for EU employees – twice a year.
• Access to learning platforms and educational support offered to boost your knowledge and career.